AUDIO: Purposeful: Are You a Manager or a Movement Starter? by Jennifer Dulski

Review published on June 7, 2018.

Jennifer Dulski, the head of Groups at Facebook, and former president of, conveys how managers accept the world as it is but the best leaders are movement starters that push the boundaries to effect change. Through lots of examples she conveys how this can be achieved. This from small scale yet important change to the biggest commercial game changing ideas, such as producing non sexualised teenage bras, to developing Plum Organics or just getting a company like Hasbro to change its marketing towards girls and boys through small-scale petitions.

In all this is a good book, written in a friendly and discussionary style. It is relatively short, making it quick to read and does give good pointers for social not just business/organisational impact.

If I am honest for those that have been exposed to concepts such as the authentic leader and seen the seminal YouTube video about how to start a movement, there probably isn’t much new in it, but if you haven’t been exposed to this, then it will offer quality concise information. It focuses on aspects such as having a clear purpose, a clear vision and a compelling story to bring the purpose to life so that you can connect with people; to allowing others to take on responsibility and develop to support you in your cause is rightly deemed highly beneficial; to dealing with criticism and using this constructively.

Whilst as an author you do have to draw from what you know in order to underpin what you are trying to say, the frequency of referencing Change.Org and Facebook did become waring and feel a little too plug happy for my taste, but the exemplars used were solid and good. Dulski comes across as sincere and giving with her knowledge sharing. She engenders a can do feeling for even those most fearful of failing. It is realistic and applicable.

Sara Garland 4/1

Purposeful: Are You a Manager or a Movement Starter? by Jennifer Dulski
Virgin Digital B01N0HF0WJ audiobook May 2018


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